Looking to the Future of Mobile Research in Asia
It’s not a surprise to say that mobile research, whether mobile monitoring, mobile surveys, or even just community websites on mobile apps, is the future of market research. After all, you can...
View ArticleJoin Us at Social Data Week 2013
This September, Pulsar is joining forces with Datasift, Tableau, Splunk and The Next Web to bring you Social Data Week 2013, an event in both San Francisco and New York that will dive deep into just...
View ArticleWhy We Share
Marketers spend a lot of time trying to figure out how to get people to share our content. We want people to talk about our products, pass on our YouTube videos, and Like our posts on Facebook. All of...
View ArticleCheaper, Faster, and More Markets: Transforming Concept Evaluation
Lately I’ve been doing a lot of what we at Face call “rapid concept evaluation” research. We think we’ve found a really great way to do this fast, globally and cost-efficiently – while still producing...
View ArticleBig Data Goes Social: Pulsar at Social Media Week London
We’ll be attending this September’s Social Media Week 2013. On Tuesday 24 September, our Chief Innovation Officer Francesco D’Orazio (@abc3d) will be presenting on the “Big Data Goes Social” panel...
View ArticleSocial Data Week: Who went & what did they talk about? The Pulsar review
Last week San Francisco and New York hosted the inaugural Social Data Week - a conference exploring the strategic advantages that social data can generate for businesses and brands. Now, this is a...
View ArticleCloseness, Creativity & Depth: 5 Ways to Get Social With Your Online Research...
Nowadays people are increasingly comfortable with the idea that the internet is “social” – not solely the domain of isolated nerds sitting in their bedrooms in front of green screens of code. Social...
View ArticleUsing Social Media for New Product Innovation
Wouldn’t it be great if brands could just sit in while a woman did her makeup, listen to her complain about what’s not going right and see her smile when she gets the look she wants? Thanks to social...
View ArticleLinkedIn’s privacy policy change is really about context, not data
Privacy is currently a hot topic in the market research industry. Some of our colleagues are worried that consumers will stop sharing their data, as Greg Heist discussed in Greenbook earlier this...
View ArticleHow’d you sell New York to New Yorkers? The NYC & Co ‘See Your City’ campaign?
Kate Davids of FACE’s New York office analyses the city tourism board’s latest campaign Right now, New York City is encouraging New Yorkers to play tourist in their own city. The NYC & Company ‘See...
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